As social distancing and meeting restrictions have become the new normal due to the global pandemic, nonprofits everywhere are being forced to find alternative ways to host fundraisers. While this may seem like a daunting task, many of these organizations are finding success in virtual fundraising events. Through creative, strategic planning and powerful storytelling, more nonprofits than ever before are finding ways to reach potential donors despite the physical distance between them. This blog post by Cody Biggs will explore why virtual events are so successful for nonprofit organizations and provide tips on how you can get involved in giving back even during these unprecedented times.
Cody Biggs On How Nonprofits Are Succeeding With Virtual Fundraising Events
Nonprofits are utilizing virtual fundraising events as an effective way to raise money and awareness for their causes, says Cody Biggs. These events allow organizations to reach out to a larger, global audience while also providing them with the opportunity to engage in interactive activities that bring supporters closer together than ever before.
One of the most successful types of virtual fundraisers is those relying on the power of social media. By leveraging platforms such as Facebook, Twitter, Instagram, and Youtube, nonprofits can easily spread the word about their cause and connect with donors from around the world. Additionally, these networks allow organizations to provide live updates on their progress or share inspiring stories about what they’ve been able to accomplish with donations thus far.
When hosting a virtual fundraiser, it’s important, as per Cody Biggs, to set realistic goals and take the time to plan everything out. This includes deciding on a specific date, developing an effective marketing strategy, and creating engaging content that appeals to potential donors. Additionally, it’s important to have a clear call to action, so supporters know exactly what they need to do in order to contribute.
Data shows that virtual fundraisers are proving successful across the board. According to Nonprofit Tech for Good’s 2019 Global NGO Online Technology Report, 65% of organizations reported holding online fundraising events in 2018. Furthermore, 25% of surveyed nonprofits raised more than $500 from such events within the same year alone – with some groups managing to bring in upwards of $50,000.
For example, the American Cancer Society recently held a virtual fundraiser to raise money for cancer research and patient care. The event was called “Hope from Home,” and it featured a live-streamed auction and musical performances from various celebrities. Thanks to the engagement of over 4,000 participants around the world, the organization was able to raise over $1 million dollars in total donations – proving that virtual fundraisers are an incredibly powerful tool for generating charitable giving.
Cody Biggs’s Concluding Thoughts
Overall, nonprofits have been able to find great success with virtual fundraising events due to their ability to reach more supporters than ever before. According to Cody Biggs, by setting realistic goals, developing engaging content, and utilizing social media networks effectively, organizations can leverage these tools as a way to generate both donations and awareness for their cause. With the right planning, virtual fundraisers have the potential to bring in incredible amounts of support from all over the world – as demonstrated by the impressive results seen by organizations such as the American Cancer Society.